Released on = March 29, 2006, 8:12 am

Press Release Author = Day Trade Forex, LLC

Industry = Small Business

Press Release Summary = What will using CRM do for your business? Besides
streamlining all the functions of running a business and saving tons of time,
basically, it will make your customers feel special by understanding their needs and
fulfilling those needs in a personal manner, which will keep them coming back for
more.

Press Release Body = The more you understand about any subject, the more interesting
it becomes. As you read this article you\'ll find that the subject of Customer
Relationship Management is certainly no exception.

Small business/large business management and success is largely dependent upon
customer acquisition, customer relationship enhancements, and customer retention,
otherwise known as Customer Relationship Management, or CRM.

CRM is a combination of enterprise strategies, business processes and information
technologies that are used to learn about customers' needs and behaviors in order to
develop stronger relationships with them.

In the not-too-far past, CRM mainly consisted of a roll-a-deck index file and a
telephone and answer machine. An enhanced CRM system would have included an Excel
spreadsheet.

Today the Net offers businesses many software applications that simplifies and
speeds up the 3-cornered processes of customer acquisition, relationship
enhancements and retention. CRM software systems streamline CRM at each phase.

CRM systems generally consist of a contact manager program, snail mail and/or email
marketing campaigns, a sales tracking program, and a voice mail system or a
multi-media contact center.

On the downside, CRM systems are only as good as the information it contains. The
old programmer's motto "garbage in, garbage out" applies to CRM data quality.

One of the most common reasons cited for high failure rate of CRM systems is poor
data quality, but this is easily avoided.

Make rules for creating new profiles. Double check data entries so that duplicates
are avoided, email addresses are correct and that the data is inputted completely
and correctly and isn't out of date. Re-establish customer contact if their info
isn't correct or complete or is out of date..the extra contact can't hurt and will
make them feel special.

All aspects of CRM are now available on the Net. Some big name packaged CRM systems
are ACT!, Goldmine, and Epiphany. You can do a Google search for more packaged CRM
systems.

If you are looking for free CRM software, try Open Office, a free replacement for
MS-Office with some enhancements. Or go to FreeCRM.com .

Packaged CRM systems or free systems might meet the needs of a small business, but
large businesses generally require a custom-built, integrated CRM system.

What will using CRM do for your business? Besides streamlining all the functions of
running a business and saving tons of time, basically, it will make your customers
feel special by understanding their needs and fulfilling those needs in a personal
manner, which will keep them coming back for more.

Your alternative? Don't use CRM and lose 50% of your customers every 5 years. Can
you afford to do that?

Take time to consider the points presented above. What you learn may help you
overcome your hesitation to take action.

About the Author
Cynthia Macy has been a self-employed entrepreneur/consultant for 26 years and has
found the software CRM systems to be time-saving and labor-saving and
money-enhancing.

To learn more about CRM, please visit:
http://www.customerrelationshipmanagementsite.info


Web Site = http://www.daytradeforex.com/products.htm

Contact Details = Cynthia Macy or Erol Bortucene||2424 Pioneer Ave. Suite
405||Cheyenne ,
82001||$$country||||928-639-1330||daytradeforex@daytradeforex.com||http://www.daytradeforex.com/products.htm